![]() ![]() One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. Instagram has remade us all in its image. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The inside story of the how Instagram took over the world.ĭrawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. ![]() ![]() 'Clear-eyed and objective.' New York Times 'Deeply researched and highly entertaining.' The Times Winner of the FT & McKinsey Business Book of the Year Award 2020 No Filter: The Inside Story of Instagram – Winner of the FT Business Book of the Year Award Paperback – 11 Feb. ![]()
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